Box Office: Good day for Bollywood as Article 370 and Crakk cross Rs. 10 crores mark on Friday, Cinema Lovers Day

Bollywood Box Office Booms with Two New Releases!

This Friday was a good day for Bollywood, raking in over Rs. 10 crores thanks to two new releases: Article 370 and Crakk. Both films did well, boosted by a special “Cinema Lovers Day” offering tickets for just Rs. 99. This helped attract more moviegoers, especially for the mass-appealing Crakk.

Article 370, a geopolitical drama with legal themes, surprised everyone with its strong opening of Rs. 6.12 crores. Despite potentially alienating some viewers, it’s expected to perform well in premium multiplexes due to positive reviews and audience word-of-mouth.

Crakk, an action-packed film, aimed to maximize first-day viewership to spread the buzz. It attracted a diverse audience, including older viewers and young fans of gaming and extreme sports. Its opening of Rs. 4.11 crores is the third-best for star Vidyut Jammwal, and its future success depends on its momentum going forward.

In short:

• Both films did well on opening day, exceeding expectations.
• Cinema Lovers Day helped boost ticket sales, especially for Crakk.
• Article 370, despite its niche theme, performed well and is expected to continue doing so in premium theaters.
• Crakk’s strong opening sets the stage for its future success, depending on audience response.

Note: These figures are based on estimates provided by production and distribution sources.