Merry Christmas Box Office Day 3: The Movie Holds Steady, Earns Estimated Rs. 3.75 Crore
January 15, 2024Merry Christmas Holds Steady, Earns Estimated ₹3.75 Cr on Day 3
Sriram Raghavan’s suspenseful thriller, Merry Christmas, has maintained its decent run at the box office, pulling in an estimated ₹3.75 crore (India net) on its third day. While experiencing a slight dip compared to its promising first two days’ collections of ₹5.90 crore, the film continues to hold its ground amidst competition and the post-holiday blues.
Early trade reports suggest that the occupancy rate hovered around 19.33% on Sunday, January 14th, indicating sustained audience interest despite the weekday. This is particularly encouraging considering the film’s mature theme and lack of star-studded grandeur.
Katrina Kaif and Vijay Sethupathi’s intriguing chemistry and Raghavan’s signature style of storytelling appear to be drawing in crowds. Positive word-of-mouth, especially for the film’s gripping narrative and performances, is likely fueling a steady trickle of viewers even after the initial festive buzz.
However, the true test for Merry Christmas lies ahead. With other new releases hitting the screens and weekdays potentially impacting footfall, the film’s ability to retain its momentum will be crucial. If it manages to stay afloat and attract consistent numbers, it could emerge as a surprise success story, proving that content-driven thrillers can find their place in the box office game.
Several factors are working in the film’s favor. Raghavan’s previous work, Andhadhun, garnered cult status and critical acclaim, establishing him as a director with a distinct and captivating vision. Additionally, the film’s unique pairing of Kaif and Sethupathi has piqued curiosity, with both actors showcasing nuanced performances outside their usual commercial spaces.
Overall, Merry Christmas’s third-day performance paints a cautiously optimistic picture. While the initial surge has subsided, the film’s steady pace and positive reception offer hope for a sustained run. Whether it carves its own niche and surprises with a box office bonanza remains to be seen, but with its compelling narrative and talented cast, Merry Christmas certainly deserves a closer look from audiences seeking an unconventional thriller experience.
