Article 370 Box Office Day 9: The Film Grows On Saturday, Earns Rs. 5.75 Crore At Box Office India
March 3, 2024Article 370 Shows Steady Performance at the Box Office
Released in early March 2024, “Article 370” starring Yami Gautam and Priyamani has had a positive run at the Indian box office. The film tackles a sensitive topic – the abrogation of Article 370 in Jammu and Kashmir. Despite the controversial subject matter, the movie has managed to pull in a decent audience and hold its own against competition.
Strong Start and Steady Week One
“Article 370” opened with a promising ₹ 5.9 crore on its first day. The following two days saw a rise in collections, with Saturday bringing in ₹7.4 crore and Sunday reaching ₹9.6 crore. This strong opening weekend performance set the tone for a stable first week. Throughout weekdays, the film maintained a consistent collection, with each day earning around ₹3 crore net. By the end of its first week, “Article 370” had accumulated an estimated ₹35.45 crore domestically.
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Maintaining Momentum into Week Two
Early estimates suggest the movie continued its steady performance in its second week. The ninth day’s collection is reported to be around ₹5.75 crore net, bringing the total domestic collection to an estimated ₹44.35 crore. This indicates that the film has been able to retain audience interest beyond the initial hype surrounding its release.
Competition and Future Prospects
“Article 370” faced some competition upon release from Vidyut Jammwal’s action film “Crakk”. However, “Article 370” managed to outperform “Crakk”, which collected approximately ₹11.5 crore in its first week. A larger challenge might come from Ajay Devgn’s horror film “Shaitaan” which is scheduled to release on March 8th. How “Article 370” fares against this new competition will likely determine its overall box office performance.
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Overall Positive Outlook
While the final verdict is still out, “Article 370” has shown promising signs at the box office so far. Its ability to maintain consistent collections throughout the weekdays and into its second week suggests that the film has resonated with a portion of the audience. Whether it can maintain this momentum and achieve commercial success will depend on how it performs against upcoming releases.
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