Controversy Erupts as Bengaluru Man Slams Blinkit for Sending Notification in Hindi, Calls It Nonsense and Alien Language

A recent incident involving a Bengaluru man and the online grocery platform Blinkit has sparked a lively debate on social media about language use and customer support.

The issue arose when the man received a notification from Blinkit that he perceived as threatening. In a post on X, he stated,

“Blinkit sent a harmful notification and wished me ‘Gaya,’ which means ‘wound’ in Kannada.”

To support his claim, he shared screenshots of his conversation with Blinkit’s customer care, where he warned that he would file a police complaint if he received another threatening notification. Following his complaint, Blinkit ceased sending notifications in what he termed “alien languages.”

Blinkit sent a harmful notification and wished me "Gaya," which means "wound" in Kannada. I told them, if I received one more threatening notification, I would lodge a police complaint. After that they stopped sending nonsense in alien languages. That's how we need to deal! pic.twitter.com/yPtvFdfhIV

— ಕಣಾದ (@Metikurke) July 15, 2024

The man later updated his post, noting that over the subsequent month, Blinkit had only sent notifications in English. He suggested that if more people complained, Blinkit might introduce Kannada notifications as well.

The post has garnered significant attention, with nearly 900,000 views and over 1,000 likes, drawing varied reactions from users. Some criticized the man’s actions, suggesting he overreacted, while others expressed concern for his mental health. Comments ranged from sarcasm to serious inquiries about his language comprehension.