They hired Ranveer Singh as their brand ambassador. Needless to mention, it became an instant hit.

 In 2015, the company was valued at over 1500 crores. In 2023, it became a 1000 crores company and several brands wanted to acquire it. Eventually, Tata bagged the deal for 5500 crores.

Like they say, all’s well that ends well.

This is such an amazing motivational story that deserves to reach the masses.