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Anjali Arora

Anjali Arora Net Worth- Instagram Income, Collaborations And YouTube Income

Anjali Arora, a prominent social media influencer and actress, has become a household name in India, thanks to her viral dance videos, engaging content, and notable appearance on Ekta Kapoor’s reality show Lock Upp, hosted by Kangana Ranaut. Born on November 3, 1999, in Delhi, India, Anjali has leveraged her massive online presence to build a lucrative career. With an estimated net worth of Rs 8 crore in 2025, she continues to captivate audiences through her Instagram reels, YouTube videos, music video appearances, and brand collaborations. This article provides a detailed look at Anjali Arora’s net worth, income sources, personal information, and her journey to stardom.
Anjali Arora
Anjali Arora: Personal Information
  • Name: Anjali Arora
  • Age: 25 Years (as of May 15, 2025)
  • Date of Birth: November 3, 1999
  • Instagram Following: 13.2 Million (@anjimaxuofficially)
  • YouTube Channel: Anjali Arora, 632K Subscribers
  • Hometown: Delhi, India
  • Notable Achievements: Second runner-up on Lock Upp (Season 1), viral Kacha Badam dance video, purchased a Rs 4 crore house in Delhi
Anjali Arora first gained widespread recognition through her lip-sync and dance videos on TikTok before its banphysics ban in India. Following the platform’s ban, she transitioned to Instagram and YouTube, where her engaging content, particularly her viral dance to Kacha Badam, catapulted her to fame. Her participation in Lock Upp further solidified her status as a public figure, despite facing criticism from host Kangana Ranaut on the show’s premiere. Anjali’s resilience and charm helped her secure the position of second runner-up, with stand-up comedian Munawar Faruqui winning the title.

Anjali Arora’s Net Worth and Monthly Earnings

Anjali Arora’s estimated net worth in 2025 stands at approximately Rs 8 crore ($1 million), making her one of India’s most financially successful social media influencers. Her wealth is derived from multiple income streams, including Instagram, YouTube, brand collaborations, music videos, and her stint on Lock Upp. Below is a detailed breakdown of her earnings:
1. Instagram Earnings
With 13.2 million followers on Instagram (@anjimaxuofficially), Anjali is a sought-after influencer for brand endorsements. She reportedly charges:

  • Rs 1 lakh to Rs 3 lakh per sponsored Instagram post, depending on the brand and campaign scope.

  • Rs 5.5 lakh for a sponsored post and Rs 2.5 lakh for a sponsored story, according to some sources.

  • Rs 12 lakh per Instagram video, reflecting her high engagement rates.

Her Instagram content, which includes dance videos, fashion posts, and glimpses of her personal life, consistently garners millions of views, amplifying her earning potential.
2. YouTube Earnings
Anjali runs a YouTube channel under her name with 632K subscribers, where she shares vlogs, behind-the-scenes content, and dance videos. Her YouTube earnings are estimated at:

  • Rs 7-8 lakh per month, driven by Google AdSense revenue and sponsored content.

  • Rs 1.5 lakh monthly, as per some reports, though this figure may vary based on viewership and ad rates.

Her channel’s popularity contributes significantly to her overall income, with videos often attracting substantial views due to her established fanbase.
3. Lock Upp Earnings
Anjali’s participation in Lock Upp Season 1, hosted by Kangana Ranaut and produced by Ekta Kapoor, was a pivotal moment in her career. She reportedly earned:

  • Rs 4-5 lakh per week during her time on the show, which ran for several weeks.

  • Rs 3-4 lakh per week, according to earlier reports, highlighting her high market value even in 2022.

As the second runner-up, Anjali gained significant visibility, which boosted her social media following and opened doors to further opportunities.
4. Music Videos and Brand Collaborations
Anjali has appeared in several popular music videos, including Supna, Temporary Pyar, Tere Bargi, Aashiq Purana, Paune 12, and Sutli Kamar. Her fees for music videos vary based on factors such as the project’s budget, the popularity of the singer, and her role. While exact per-video charges are undisclosed, estimates suggest she earns substantial amounts, contributing to her monthly income of:

  • Rs 30-40 lakh, as reported by media outlets.

Additionally, Anjali collaborates with brands for endorsements, event appearances, and promotional campaigns, further diversifying her income. Her work with brands is facilitated by her massive online reach, with a combined audience of 23.6 million across Instagram, YouTube, and other platforms.
5. Total Estimated Annual Income
According to a proprietary algorithm analyzing her social media metrics, Anjali’s total estimated annual income across all revenue streams is approximately $1.3 million to $1.8 million (Rs 10.8 crore to Rs 15 crore). This figure accounts for her Instagram, YouTube, and potential TikTok earnings, as well as other ventures like merchandise and event appearances.

Anjali Arora Assets and Lifestyle

Anjali Arora’s financial success is reflected in her luxurious lifestyle and significant investments:
  • Rs 4 crore house in Delhi: In December 2023, Anjali purchased a lavish home in Delhi, which she referred to as her “dream house.” The property features white-painted walls, a spacious dining area, and modern amenities like a large TV set. She shared glimpses of the housewarming ceremony, including a puja and rituals, on Instagram.
  • Car Collection: Anjali owns a Jaguar XE (Rs 48.5 lakh) and a Kia Sonet (Rs 12 lakh). She also gifted her parents a Maruti Suzuki Baleno (approximately Rs 6 lakh) and later a brand-new car, showcasing her generosity.
  • Charitable and Spiritual Activities: Anjali completed the Char Dham Yatra at age 22 and is often seen engaging in social and spiritual activities, enhancing her public image.
Her assets and achievements, including awards like the Popular Face of the Year at the Star Eminence Awards 2022 and nominations for Viral Queen of the Year and Viral Social Star of the Year, underscore her growing influence.
Career Highlights and Public Persona
Anjali Arora’s journey to fame began on TikTok, where her lip-syncing and comedic timing won her a global audience. Her transition to Instagram and YouTube post-TikTok ban was seamless, with her Kacha Badam dance video becoming a cultural phenomenon. Her appearance on Lock Upp Season 1, despite initial criticism from Kangana Ranaut, showcased her resilience and endeared her to fans, earning her the hashtag #Munjali for her close bond with winner Munawar Faruqui.
Beyond social media, Anjali has ventured into acting, starring in music videos and reportedly working on a new project with Elvish Yadav in 2023. Rumors of her participation in Bigg Boss 17 as a wildcard contestant surfaced, though no confirmation was provided. She is also set to appear in the upcoming film Deliyans, marking her foray into cinema.
Anjali’s vibrant personality and fashion sense have made her a trendsetter, with fans praising her dance videos, such as those to Libianca’s People and Pathaan’s Besharam Rang. However, she has faced controversies, including a viral MMS leak in 2023, which her fans claimed was morphed to defame her. Anjali chose not to address the issue publicly, focusing instead on her career and positive messaging.
Summing Up
Anjali Arora’s rise from a TikTok star to a social media powerhouse with a net worth of Rs 8 crore is a testament to her talent, hard work, and adaptability. Her viral Kacha Badam dance, impactful stint on Lock Upp as the second runner-up, and diverse income streams—Instagram posts (Rs 1-12 lakh per post), YouTube (Rs 7-8 lakh monthly), music videos, and brand collaborations—have solidified her financial success.
At 25, Anjali continues to grow her brand, with 13.2 million Instagram followers, a thriving YouTube channel, and upcoming projects like Deliyans. Her purchase of a Rs 4 crore house, luxury cars, and gifts to her parents reflect her prosperous lifestyle, while her spiritual endeavors and fan engagement keep her grounded. Despite challenges, including controversies, Anjali remains a beloved figure, inspiring aspiring content creators with her journey

 

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