Hemanth Rao, Andhadhun Screenwriter, Blasts IIFA for Disrespect

The International Indian Film Academy Awards (IIFA) has found itself embroiled in controversy after Kannada filmmaker and Andhadhun screenwriter Hemanth Rao publicly criticized the event for its disrespectful treatment of artists. Rao, known for his acclaimed films like Godhi Banna Sadharana Mykattu and Sapta Saagaradaache Ello, took to Instagram to express his frustration and disappointment with his IIFA experience.   

Rao recounted how he and his music director, Charan Raj, were invited to IIFA 2024, held in Abu Dhabi, with the expectation of receiving awards. However, despite being made to wait for hours, they were ultimately informed that they wouldn’t be receiving any accolades. He described the entire ordeal as a “massive inconvenience and extremely disrespectful,” emphasizing that this wasn’t his first experience with award shows. He highlighted the usual practice of flying in and accommodating only the winners, contrasting it with his own experience of being kept waiting until 3 AM only to be left empty-handed.   

Rao’s criticism goes beyond simply not winning an award. He points to a larger issue of disregard for artists’ time and effort, stating, “It’s not about the award, it’s about the process.” This sentiment resonated with many in the film industry, including actor Siddharth, who expressed his support for Rao on social media. Siddharth commented, “This disrespectful treatment of artists at the hands of these middlemen will not end,” highlighting a systemic problem within the industry.   

This incident has sparked a conversation about the treatment of artists, especially those from regional cinema, at mainstream award shows. It raises questions about the transparency and fairness of the selection process and the overall attitude towards artists who are not considered “A-listers.”   

Rao’s post has garnered significant attention, with many praising his courage in speaking out against such practices. His experience serves as a reminder of the need for greater respect and consideration for artists, regardless of their fame or recognition. It also highlights the power of social media in amplifying voices and holding institutions accountable.

The IIFA has yet to respond to Rao’s criticisms. It remains to be seen whether this incident will lead to any concrete changes in how award shows are conducted and how artists are treated. However, it has certainly brought to light an important issue that needs to be addressed for a more inclusive and respectful film industry.